Do not copy the content from other sites. Use your own language and get unique content. Make it more refreshing and interesting to the visitors. This will help you to get more traffic and thus into Google Top 10.
Be the bearer of good news. I try to keep them updated weekly of the changes in the SERPs, traffic increases, basically any good news I can think of so they feel like they are getting their money’s worth. Then I make sure to tell them what my plan is for next week, next month, the next couple months, so they keep on wanting my business and seeing the results.
Link relevance – Google uses special algorithm to determine importance of the site. It takes to the consideration topic of the site, of page, anchor text on the link, authority of the site on the subject. The good way to get links from big sites is to submit press releases that can be spread through all new sites like Google news, Yahoo news etc. This is one of the best SEO tips I know.
You need to identify the right SEO strategy for your online business, implement it and then review the results periodically. It’s surprising to see so many online business owners having no idea as to the strategies that are being used on their websites by SEO experts and why those strategies are needed. While there are no wrong SEO experts, there are SEO experts applying the wrong SEO strategies.
Adjust your sails – I didn’t plan to lose one calf muscle and then the next. On both occasions I had to change my race plan and in the end that plan included just gritting my teeth. So it is with SEO. Sometimes your initial strategies won’t work. Sometimes you will need to rest, take a break, do something else. But if you keep an eye on the finishing line, then you will get there, one way or another. Sometimes it is BETTER to slow down, give Google Girl a chance to catch up and appreciate your efforts thus far.
SEO news The following list is the inside information. Your SEO consultant doesn’t want this list to see the light of day. But you need to know it. The main reason is so that you can tell your web designer who claims to know local SEO how to correctly set up your website. You need to know it so that you can help the SEO expert who tells you they will get you on page 1 for hundreds of dollars per month, but your phone never rings.
The fifth step is to have a good menu system or a site map. Search engines follow links to find the different pages in your site. If your navigation is one of those JavaScript drop-down menus or Flash menus, the search engines may not find all of your pages unless you have an alternative non-JavaScript link path that they can follow. If you use the fancy JavaScript links, you should have a hard link to a site map on every page. The site map should have a real non-JavaScript list of links that the popular search engines engines can follow to map out your whole site. As a standard policy I tend to avoid the JavaScript links in the menus.