Draft the summary using the most important keyword that you have chosen in step 1. You will need to keep the summary short (less than 150 characters) and include different keywords from the ones that you chose to put in your title. Your summary will be used as a description directly under the title on SERPs (search engine results pages) and using different keywords maximizes the exposure for your selected keywords.
Use keyword phrases instead of single keywords. If you want to appear in local searches, the best way is to make your keywords more specific. It is wise to add your exact location to your keyword.
There isn’t a magical formula; at least not one that’s evergreen so it’s important to stay current on SEO news. Dig deep to find information and read everything you can. You’ll find conflicting information at times but knowledge is power so absorb as much SEO news as you can.
Optimize your pages around the keywords. Once the keywords are in place, the next step is to optimize your web pages around those keywords. What that means is focusing the Meta tags, title, link text, heading tags and body content of that page around a specific keyword. Focus each page around ONE keyword only.
Some ideas seem good at first but are really just bad information. Luckily, these SEO tips will always stand true, and if you aren’t implementing them as a part of your strategy for better rankings then you will be missing out.
There are some SEO strategies that should be avoided. These are termed as Black Hat real estate seo techniques. Using these techniques will result in a drop in ranking on search engines. Another technique that should be avoided is link spamming.
Ranking on page one of Google, Bing and other search engines is not as hard as you may think. If you implement the following strategies in your new sites you stand to benefit immensely.