Get your keywords right. One of the most important parts of SEO is the keywords. On-page SEO is what affects your results on search engines therefore you must get it right. Before you even build your website make sure you already have chosen keywords (around 2-3 keywords). Your webpage will be based around the keywords you have chosen. The page title is the single most essential on-page SEO factor so include them in there!
Your header tags are important. You are displaying a new section of text and using your keyword in your header tag. This tells the search engines that your keyword is important and the next section of text is about your keyword. This is a quick SEO tip but it is very powerful.
Always be informed with the latest SEO news. You really have to be up to date with every little change about search engine algorithms and most especially SEO strategies.
When creating a do-it-yourself SEO contents for your website, it is important to keep the readers in mind. At the end of the day, they are still the one who will read the content not the search engines. A fresh and informative content always sell. In the freelancing world, the phrase “content is king” is exemplified. Think of Internet as real estate, how far will you go to sell a house? If you don’t know much about SEO writing, then you can read free SEO tips found all over the web.
Train all your content creators on SEO so on their level they can implement SEO strategies. Give them access to templates to make them work together very well with the content.
Therefore, article marketing is one of the best way to give you long term traffic. You get traffic from the articles AND the search engines month after month.
Speaking of links, don’t make the article all about the links. You have to provide useful information that is interesting and informative. Publishers that are looking for great content might pick your article up for their website or blog leading to even more exposure for you and your site. The more interesting and informative you are, the more people will come back to read your articles which leads to more opportunities for website views.
One of the ways to get this done is to use articles to obtain guest blogging opportunities. However, these opportunities are a lot like being published in the local papers. There are a lot of “no’s” and a person needs thick skin to find a person who will accept the author as a guest blogger. This is because any good will that the blog owner has generated is transferred to the other writer. This can seriously hurt the blog owner if the other person is not a stickler for quality at all. Therefore, there will always be a lot more “no’s” than “yes’s” when looking for publicity on the internet.