Today, the Daily Mail is proud to announce the launch of this year’s Great British Spring Clean.
Britain’s biggest litter-picking campaign runs until Sunday June 13 – offering us all a chance to fight back against the mess that is engulfing the country.
In the words of the First World War recruiting poster: Your country needs you!
Following the misery of the pandemic, it’s vital that as many of us as possible do our bit to help the country recover by making it clean and fresh again. By pledging as little as 20 minutes of your time each day, you can show some love for the special places that helped us through lockdown.
Today, the Daily Mail is proud to announce the launch of this year’s Great British Spring Clean. Britain’s biggest litter-picking campaign runs until Sunday June 13 – offering us all a chance to fight back against the mess that is engulfing the country
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Make no mistake – cleaning this country won’t be easy.
Keep Britain Tidy estimates that some 2million pieces of litter are dropped every day. Sadly, these include some of the very items we needed to protect us – such as masks and rubber gloves. Once vital tools in the fight against Covid, some of these items are now harming the environment after being discarded.
Nevertheless, the enormity of this challenge shouldn’t put us off.
For the tougher the task, the greater the victory.
We realise we have asked a lot of you in the past 12 months. Thanks to your generosity, the Mail’s campaigns raised money and goods – both computers and PPE – worth more than £25million. That’s the biggest amount any newspaper has ever raised.
But we know that when it comes to litter, our readers have not shirked from the task in the past – and will not do so today.
In 2019, the Great British Spring Clean, organised by Keep Britain Tidy, made a tremendous difference to the cleanliness of the country.
In all, sbobet indonesia 563,163 volunteers cleared the land of 4,308 tonnes of litter, the equivalent of the contents of 239,344 wheelie bins.
This year and last have presented special difficulties for the campaign, given Covid restrictions.
But we know the present situation will not stop our magnificent army of readers from rising to the occasion.
Amazingly, we are already within touching distance of picking litter across a million miles of the UK after more than 100,000 volunteers pledged to take part.
Make no mistake – cleaning this country won’t be easy.
Keep Britain Tidy estimates that some 2million pieces of litter are dropped every day. Pictured: Rubbish is strewn across the street in Cardiff, Wales on April 2, 2021
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